A to Z of Digital Marketing All you can do for a meaningful online presence!


A to Z of Digital Marketing All you can do for a meaningful online presence!


Digital Marketing is a rather new concept when it comes to promoting a business. It owes its fame to the high-speed internet that allowed remote businesses to access the global market.

It has now become an irreplaceable area of business.

As business goes online, it becomes necessary to have a social media presence that can attract clients. Components of Digital Marketing like Branding, lead generation, Search Engine Optimization, etc will play an important part in this process.

Let’s have a look at some of these components.

Search Engine Optimization 

Simply speaking, SEO helps you to rank your website on a search engine.

Making your business website accessible will naturally attract more footfall, that will lead to future clients.

Content Marketing 

Incorporating exciting content on your digital platforms will attract customers that are interested in your products.

Making content that is liked by your customers is the key to a successful marketing campaign.

Pay Per Click

PPC is when you post an advertisement on an online platform and the customer clicks on the ads to reach your business.

You have to pay only when the customer clicks to connect to your business.

Conversion Rate Optimization

Attracting traffic is followed by CRO. The amount of leads you have after you introduce your traffic to the business is a simple meaning of CRO. But what do you mean by leads?

Lead generation

Having heavy traffic is useless if you cannot generate leads out of it. Lead generation is using the traffic you get to generate clients/customers.

How to contact the customers and how to make them understand your business is an art in itself.

Marketing Analytics

Monitoring what strategies work for your business is also important. Marketing Analytics gives you an overall analysis and insights on what content is consumed by which client base.

Social Media and Email Marketing

Do you get promotional emails from businesses like Myntra, Amazon, Flipkart, Spotify, Zomato etc?

Using your social media platforms and sending emails to your clients is another form of an efficient marketing strategy.


This point is the reason you are reading this blog. Effective communication through blogs will make your clients understand your products or services.


Your business will eventually become your identity. An effective branding strategy helps you create a positive mindset among your clients.

Companies like Amazon have a strong brand image due to their sound relationship with customers.


Digital Marketing is a wide arena and an experienced digital marketing professional has expertise in this.

Even though all the components of digital marketing cannot be explained in a single article, we have tried to cover all the essentials you need to know.

This article will surely give you an overall preview of how you can create an effective brand online, and how these components will be necessary for that process.

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