Online is its own kind of world. A lot different than the physical world we live in. Users online think, operate and behave in a significantly different way than they can or do in real life. Actions in physical world do have impact online and vice versa. How much impact? What kind of impact? This isn’t as easily deducible in the online world as is in the real physical world. Managing the impact, perceptions and opinions of online masses about events, businesses, services or products isn’t the same as in the real world. Making sure that your online reputation and good-will aren’t negatively impacted – is a goliath challenge amid the ocean of portals, users, opinions, perceptions and moods across the online world. This is precisely the gist of what makes online public relations or online PR. Having the right connections. Having the perfect tone. Knowing what strings to pull. Experience of what to say, what not to say. Knowing how to say and what not to say. Being in the grips with current affairs and trends. Setting the perfect tone. Staying consistent. Managing a sustainable image. Handling criticisms. Surviving adversities. Pacifying rejections and resistance. Befriending oppositions. Staying in the good books.