Search Engines like Google, Yahoo, Bing, etc. present their search results to people that search you, your brand or the products and services you offer; based on how well your content is aligned to the search terms. This simply means that there are technologies using which, you can design your online content, (whether it is for websites or a blogs or an E-Commerce portals) lot more relevant from a ‘search’ perspective. This delicate balance of art and science of making sure that you, your brands, your services, your products and almost any form of your online presence is enhanced to the maximal possible extent is the essence of Search Engine Optimization, more commonly called SEO. Effective and ethical SEO can help your content outshine in the most relevant search terms so that your search rankings can be naturally boosted. This search boosting allows the online world of users to find your online existence much easily and skyrockets your chances of getting more engagement and business to an unfathomable extent.